Human-Centric Media Attention Data & Tools for Marketing Professionals
Viomba offers actionable high-attention optimization solutions for both buy- and sell-side operators.
User Friendly Human Attention Media Activation with Unparallel Outcomes
Ad Creatives
Viomba creative tools will instantly measure, score and benchmark your exact ad visuals human attention performance on the selected media domains and ad placements.
High-Attention Campaigns
Viomba tools are leading the way in how high-attention optimization can be made easy at ad creative/line-item level on both buy and sell-side.
Attention DaaS
Enhance Your Ad Inventory Curation with Our Attention Market Data. Experience unparalleled ad inventory curation that elevates your PMP campaigns and maximizes your revenue potential.
Viomba Buy and Sell-side Tools are Actionable, User Friendly and Highly Effective.
Attention Optimization
Viomba tools provide unparalleled realtime attention optimization and reporting on ad creative-line item level.
User Friendly Tools
Viomba attention tools and DaaS are easy to deploy and use.
Guaranteed Outcomes
Viomba data & tools deliver end-to-end premium outcomes.
Case results from our customers
Case 1 - Insurance company
+182%
Viewer’s seen ability of the advertising grew significantly
The price of a thousand ads shown and noticed fell from €50.20 to €17.80. The percentage of noticed ads increased from 9% to 21%.
+10%
More clicks
The same budget brought 10% more clicks to the campaign site. This was due to a fact that since the targeted audience saw in general more ads, this further increased to generate more clicks.
+12%
Conversions improved
The same budget brought 12% more conversions. The conversion percentage of advertising increased from 6.99% to 7.21%.
9200€
Optimisation brought significant financial benefits
The financial benefit in a campaign of about €10,000 was more than €9,000. In other words, to achieve the same results the advertiser would have had to invest about €19,000.
Case 2 - Energy company
+174%
Viewer’s seen ability of the advertising grew significantly
The price of a thousand ads shown and noticed fell from €39.77 to €14.50. The percentage of noticed ads increased from 17% to 41%.
+17%
Much more clicks
The same budget with increased seen ads brought 17% more clicks to the campaign site even though there was no CTA involved in the chosen ad creatives due to their brand building focus.
2909€
Optimisation brought significant financial benefits
The desktop media budget of this campaign was slightly under €3,500 and because the number of the shown ads that were noticed could be doubled, the financial benefits for the advertiser were considerable.
Plan, execute and report attention impact optimised campaigns.
Maximise your ROMI with high-attention campaigns.
Predict and optimise real time campaign specific attention impact.
Industry-first real time media attention custom bidding is now available - simply as a service.
Take advantage of our fully automated custom bidding attention segment solutions to gain high-attention impact and real time reporting.
1. The problem
Only 20% of all purchased display ads are visually seen by your audience when using only ad system based optimisation.
Without actionable attention optimization, marketers have to accept to throw away over 80% of all their online investments to generate any type of media attention impact from less than 20% of the all fully paid ad impressions.
2. The solution
Viomba platform merges many previously unconnected data points together for actionable attention optimisation.
Viomba offers industry leading solutions for a media attention optimised custom bidding and reporting.
3. Benefits
~25% increase in campaign ROMI
With Viomba attention optimisation brands are now able to push their ad creatives custom bidding ad buy operations significantly more towards increased campaign seenability.
+250% increase in visually seen ad impressions
While only seen display ads can have any impact, +250% increase in media attention performance generates significantly more conversion and marketing value on all aspects.
Leading media attention data and technology - with real time activation.
It is all in the leading visual media attention data.
Optimize media attention impact of your each ad.